Our Story
Our team, enriched with extensive international business experience, operates both within China and globally. Our consultants bring extensive experience from leading global management consulting firms and have studied at respectful business schools in the United States, China, and Europe.
This blend of experiences endows us with a comprehensive, global perspective and a diverse skill set for tackling complex business challenges. Significantly, part of our team is strategically based in our Madrid office, ensuring a strong physical presence and direct engagement in the European market.
Our Team
Thomas Jiang
Consultant Lead
Thomas leads consultancy in the Shanghai office, offering a decade of expertise in strategy, market research, and organizational growth, with a Master of Science in HR from New York University.
Fernando Braganca
Director,
Strategic Business Develop.
Fernando, with 10+ years in global consulting, now leads marketing and business development in Madrid and Shanghai. He has a Master's in Quantitative Management from New York University.
Dinar Zhu
Project Consultant
Dinar brings nearly 10 years of business strategy and consulting experience in the US and China. She owns a Master of Science in Corporate Communication from New York University.
Blair Pang
SME, Project Consultant
Blair blends over 6 years of marketing and management consulting experience in China and the USA, focusing on the automotive and finance sectors, and is a United States Certified Public Accountant.
Jingjing Zhou
Project Consultant
Jingzhou, with a Master of Computer Science from Shanghai Jiaotong University, is based in Europe and specializes in the consumer goods industry, leveraging his tech expertise.
Lexi Wang
Project Consultant
Lexi worked for top world consulting firms, bringing over 7 years of business strategy consulting experience in Shanghai, China. She holds a Master of Science in Marketing Strategy and Innovation.
Yulin Chen
Project Consultant
Yulin started her career working directly with UNICEF Finland and has accumulated over 9 years of consultancy so far. She has a Master in IDBM and specializes in finance and risk.
Zach Zhang
Intern,
Business Development
Zach is a young talented professional with experience in China's banking and education industries, and is soon to graduate in Business Administration from Tongji Zhejiang College.
Our Approach
Our professionals, boasting distinguished academic backgrounds and extensive working experience in both Chinese and Western settings, offer unique insights and strategic solutions. This rich diversity in our team's expertise allows us to conduct in-depth market research, leveraging a comprehensive understanding of both European and Chinese business environments.
A key differentiator for our firm is our privileged access to both government and non-government data in Mandarin, a valuable resource seldom available to other businesses. Our ability to harness this information empowers us to provide our clients with critical insights and a competitive edge. From navigating complex regulatory frameworks to capitalizing on emerging market opportunities, our approach is meticulously crafted. Our clients benefit from the collective expertise of our team, ensuring they not only navigate but also excel in the intricate business environments of China and Europe.
Us in Numbers
2 countries
We are present in China and Spain
3
Offices around the World
145
Business Partners in over 15 Countries
15
Years of Experience